Dog skin has a different pH to ours — using human shampoo can dry it out or cause irritation. That’s why using a dedicated dog shampoo is a must. These formulas are made to clean without stripping natural oils or disrupting your dog’s skin barrier.

A good example? Burt's Bees Calming Dog Shampoo— it’s made with lavender and green tea and designed specifically for a dog’s delicate skin. Gentle, effective, and no nasties.

If your pup’s got the itchies, go for something soothing and free from harsh stuff like parabens or sulphates. The Dr Zoo Ditch the Itch Dog Pack is a go-to — it includes a natural, calming shampoo and a gentle moisturiser designed for dogs with skin sensitivities.

This kind of dog shampoo helps calm flare-ups while keeping coats soft and fresh.

Puppy skin is extra sensitive, so you’ll want a formula that’s super gentle, tear-free, and pH balanced. Look for anything labelled specifically as puppy shampoo or puppy conditioner.

Try the TropiClean Gentle Coconut Puppy & Kitten Shampoo — it’s soap-free, lightly scented, and safe for young pups (and kittens, if your household is extra furry).

They’re a great time-saver — especially if your dog’s not a fan of bathtime. A high-quality 2-in-1 like the HARLOW HARRY 2-in-1 Dog Shampoo and Conditioner cleans and conditions in one rinse.

Perfect for regular maintenance washes and for dogs with short to medium-length coats that don’t need heavy-duty conditioning.

Long-haired or double-coated dogs need a good dog conditioner to help with knots and tangles. The Petway Petcare Aroma Care Dog Conditioner is packed with natural oils and detangling ingredients — making brushing easier and coat care a breeze.

It’s especially helpful after a bath with a clarifying dog shampoo or during heavy moulting seasons.